Valley shoe designer shares her story and process of leaving corporate life to pursue creating the world's most comfortable designer heels. Evelyn Schickling, founder of Evelyn Ford Luxury will discuss her design training in Milan at Ars Sutoria, collaborations with Ira A. Fulton School of Engineering at ASU and Mattia Brunello, Production Manager for brands including Oscar de la Renta and Marchesa.
Ticketed Luncheon at 11:30am
Presentation at 12:30pm (Free and open to the public with Museum admission)
ABOUT EVELYN FORD
Evelyn Ford Luxury was born from the belief that there must be a way to make stylish, yet comfortable designer shoes. Evelyn, the brand visionary and founder, spent the greater part of her financial career wearing painful pumps and heels because the typical “comfort" shoe was not considered dress-code appropriate. After years of trying to retrofit uncomfortable shoes with inserts and insoles, she took on the challenge of creating the perfect shoe herself. Evelyn left behind corporate life and enrolled in Ars Sutoria, the premier shoe design school in Milan, Italy. After successfully completing the program, she collaborated with experts working with famous brands like Oscar de la Renta and Marchesa, as well as the Ira A. Fulton Schools of Engineering at Arizona State University. This collaboration led Evelyn to accomplish what she set out to achieve—designing shoes that are equally stylish and supportive. Her line of heels, flats and bridal shoes are the most comfortable on the market—with a sneaker-like impact and gait, and customizable arch—all hidden in luxurious Italian materials and made with uncompromising craftsmanship.